Rare

Rare

Rare is the pioneering behavior-change-oriented non-profit in the conservation world. For over 45 years and across 60 countries, Rare has inspired individuals, their communities, and their local administrations to adopt efforts that benefit both people and the natural world.

Rare invests in both people and the environment as solutions to their greatest conservation and development challenges. Their people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.

Leadership & Headquarters

Rare is headquartered in Arlington, Virginia.


Rare is lead by Board Member Dorothy Batten and Chief Executive Officer Brett Jenks.

Financial Performance

Metrics from FYE  09.2019

Total Revenue: $37,606,393


Total Expenses: $26,926,873


Administrative Expense: 9.4%


Reported Results

  • 125,000 square miles of coastal seas managed
  • 1 million fishers engaged
  • 500 local governments engaged and committed

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